This year, Kumho's 'Big Match Day' as a platinum partner of Manchester United Football Club was the May 10 Premier League derby between Manchester United and Manchester City. Kumho made the most of the occasion with highly visible advertising in and around the iconic Old Trafford stadium, on‑pitch entertainment, and interactive and event zones outside the arena. The company also provided hospitality for some 100 VIPs, dealers and media from around the world. United's 2‑0 victory made the day all the sweeter for Kumho's delighted guests.

As befits an association with arguably the world's greatest football club, the resulting exposure for the Kumho brand was positively massive. In addition to putting the name before the 75,000 or so spectators in the stadium, the company's presence was visible to the millions of fans worldwide who watched the match live on Sky Sports, ESPN or MU's own television channel MUTV.

Kumho's sponsorship of Manchester United began in January 2007 and, in addition to its four‑year platinum sponsorship agreement, the company is backing the Korean leg of the club's Asia Tour this summer. Commenting on Kumho's highly‑valued relationship with Manchester United, Executive Vice President HS Lee said: "We believe effective sports marketing will help us build a sustainable business in the global tyre market, and what could be more effective than a strategic partnership with the biggest brand in world football."

Kumho is also heavily involved in motorsport throughout Europe. It is the sole supplier to the F3 Euro Series, plus the blue riband 'Masters of F3' meeting which this year returns to its home circuit of Zandvoort in Holland. The company successfully supports numerous rally teams and backs both a race and rallycross series in the UK.